Resources & Guides

Guide: Creating your website 2.0

Is the quality of your website sending the right signals to the market? This guide for SaaS startups uncovers the process of leveraging current GTM insights to create copy that resonates with your buyers.

Guide: How to get your first 100 customers

A guide for early-stage SaaS startups, how to think about Beachhead segments and market testing. As you start signing customers, the referrals from similar organizations carry the most weight.

What is Product Marketing in SaaS organizations?

Product Marketing can help facilitate strategy definition for growth, category goals, the diagnosis of the current market forces, and the current hypotheses about how the organization will win.

How to succeed: The first 90 days as a growth hire

What is the next big revenue target for the organization? Are sights already set on the next funding round? Work backward from the highest level goals to outline quarterly goals for the revenue team: Balance pipeline and strategic initiatives. 

Referral partnerships 101

Referral partnerships can be a low CAC channel for SaaS products that exist within an established ecosystem. Referrals from trusted partners can shortcut the discovery and sales cycle, and bring in target accounts with high intent. 

How to think about investing in inbound

Google Ads have historically been a way to shortcut SEO, pay enough for the keyword and you’ll show up on page one. If the right keyword is being bid on, paired with a great landing page, Google Ads can also work fairly quickly to increase lead volume.